Frame Wars, 11/5/2004 – The Texas Observer

More great stuff on on Lakoff and Luntz

“The conventional view of politics says that people are swayed by words, images, or facts. But that’s false, according to Frank Luntz and George Lakoff, two of the most successful practitioners of political reality construction. They believe that increasingly political forces will clash less over reality than over how it’s shaped.”

Read more…